Debit Card Campaign
Debit Card Means Cash!
The aim of BKM's debit card awareness campaign is to remind cardholders to use their debit cards instead of cash payments.
BKM started the communication in 2004 and continued regularly to build awareness of debit card usage for shopping instead of cash. The campaign focuses on purchases with small amounts, where cash is usually preferred, and reminds cardholders that they can use their debit cards for their expenditures.
